Digipak Ideas - Brainstorm

This is the spider diagram we made to display the brainstorm we had on our digipak.We thought we could use the cliche prisoner mug shot to display each individual band member. We thought we would have a track list on the back like in most other digipaks but with a twist as the band would be holding a board with the song list on it. We also thought of doing shots at night with beasts involve to portray the name of the band, 'the midnight beast'. We also thought of using song lyrics in the digipak.

Animatic

Justification of ideas in relation to genre and artist

We have kept to the music video genre in many ways. One way is the cinematic aspect. We are using fast editing and bright colours. This doesn't just relate to the music video genre as a whole but mirrors most indie pop music videos, which is where we drew most of our inspiration from. We are also using lip-syncing, which is a huge aspect of the music video genre, along with a band with instruments and a lead singer. Our music video relates to the artist as it has a very comedic effect. We tried to implement a lot of humour into our video, which is very much what the midnight beast like to do.

Call sheet - Filming Planning

Advert Example

This advert is very famous due to the fact it has a catchy jingle and is quite funny, no matter how cringey and touched the ideas are.

Audience Theories

Why do audiences choose to consume certain texts?

How do they consume texts?

What happens when they consume texts?

The Effects Model


- The consumption of media text has an effect or influence upon the audience
- It is normally considered that this effect is negative
- Audience are passive and powerless to prevent the influence
- The power lies with the message of the text

The Hypodermic Model


- Here, the messages in media texts are injected into the audiences by the powerful, syringe-like, media
- Audience is powerless to resist
- therefore the media works like a drug and the audience is drugged, addicted, doped and duped

Digipak Analysis

Charlie land digipak

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