Target Audience - Survey Monkey Results

These results tell us our target audience is people between the ages of 16-24 of any gender, that our target audience likes fun and energetic videos and thatour target audience enjoys indie and r'n'b music. This means we will make our video to fulfill the needs of our target audience without trying to comprimise the feelings of the song and the vibe that the band were trying to get across

 As there is 6 sides we thought 3 could be taken up by the 3 individual band members with mug shots like they are going to prison. This would be funny and show each band members individual character. We thought the back could be a track list, like in most other digipaks but there being a difference in which the 3 band member s are holding card with the track list on. We thought the front page could be the 3 of us, but with our heads on different bodies, of beasts like werewolves, i.e the midnight 'beast'. The final side we thought we could have a screenshot from our video, to tease the audience into watching our video

Digipak Ideas - Brainstorm

This is the spider diagram we made to display the brainstorm we had on our digipak.We thought we could use the cliche prisoner mug shot to display each individual band member. We thought we would have a track list on the back like in most other digipaks but with a twist as the band would be holding a board with the song list on it. We also thought of doing shots at night with beasts involve to portray the name of the band, 'the midnight beast'. We also thought of using song lyrics in the digipak.

Animatic

Justification of ideas in relation to genre and artist

We have kept to the music video genre in many ways. One way is the cinematic aspect. We are using fast editing and bright colours. This doesn't just relate to the music video genre as a whole but mirrors most indie pop music videos, which is where we drew most of our inspiration from. We are also using lip-syncing, which is a huge aspect of the music video genre, along with a band with instruments and a lead singer. Our music video relates to the artist as it has a very comedic effect. We tried to implement a lot of humour into our video, which is very much what the midnight beast like to do.

Call sheet - Filming Planning

Advert Example

This advert is very famous due to the fact it has a catchy jingle and is quite funny, no matter how cringey and touched the ideas are.

Audience Theories

Why do audiences choose to consume certain texts?

How do they consume texts?

What happens when they consume texts?

The Effects Model


- The consumption of media text has an effect or influence upon the audience
- It is normally considered that this effect is negative
- Audience are passive and powerless to prevent the influence
- The power lies with the message of the text

The Hypodermic Model


- Here, the messages in media texts are injected into the audiences by the powerful, syringe-like, media
- Audience is powerless to resist
- therefore the media works like a drug and the audience is drugged, addicted, doped and duped

Digipak Analysis

Charlie land digipak

View more presentations from charlieland.

Process of creating a music video

Directors need to first submit an idea of what they feel the video should look like to the bands management team. The director the chooses the best one and gives the director a budget. The director then takes control and chooses settings and ideas of what happens. Some directors will send out many ideas and get rejected many times.

My Favourite Music Video

My Favourite music Video is 'Gay Bar' by Electric Six.

The video intrigues me due to its extremely controversial nature. The video includes Abraham Lincoln in very homosexual situations and insists he is gay. This comes from a rumour that the former president of the United States was gay. This is a very controversial statement as he is one of the american heroes, as he was president during the civil war and abolished slavery. This offended many viewers but the sheer controversial nature of it appeals to me. The video also made the song huge and made electric six a well known band.

Possibility of using green screen technology

After speaking to an ICT teacher we have found out that there is a possibility of using green screen technology. The ICT department has green paper that we will pin up in the drama room. Then we need to film a location and merge the 2 images together. We have a few ideas for the background image including London, or a huge stage.

Storyboard Meeting

Last week we had a meeting to make our storyboard and brainstorm some ideas. We made a complete storyboard which was 8 pages. We also came up with a list of ideas and props we need

Ideas:

Bubbles everywhere
Wigs
Cowboy Hats
Instruments
Girly Pyjamas
Split Screens
Pillow Fight
Combing Hair
Vogue Dance
Whole band do 'Y' symbol
Cheerleaders
Graphic Matches

Props:

Guitar
Triangle
Twister
Pizza
Pom Poms
Wigs - 3 Blonde 1 - brunette
Cluedo
Pipes
Phones x3
Tape measures
Pyjamas
Dressing Gowns
Cowboy Hats

Survey Monkey Results

We have made a survey on www.surveymonkey.com but it only has 4 responses so far, so we will keep posting it onto Facebook and hope it gets more responses, which is when we will gather the results. 

Setting Photographs - 2 - Girls room

Props for our video research

Settings Photographs - 1- Boys Bedroom

Focus Group

Setting ideas

We are thinking of having 3 main settings in our music video

1. Boys bedroom, where the 3 boys are having a sleepover and getting phone calls from the 3 girls

2. Girls bedroom, where the 3 girls are ringing the boys

3. In a garage. This is where the band scene will be set, this will give an impression of a 'garage band' feel to it

4. There may be other small parts of the video set in other places like outside a house, but these are the 3 main settings

Story board

Planning our music video - ideas

Mood Board

Music Video Ideas

1. Three films are mentioned in this film, I thought it would be good if whenever a film is mentioned we go to the exact same shot but with a slight difference. The shot would be 3 boys on a bed watching the film, the camera would be placed behind a TV so what is on the screen is not in shot. When 'The Notebook' is mentioned, the boys would be crying with tissues, when 'Legally Blonde' is mentioned, the 3 boys would be wearing blonde wigs, and finally when 'Brokeback Mountain' is mentioned, they would be wearing Cowboy Hats.

2. As the song is about 2 sets of teenagers, 3 boys and 3 girls at a sleepover, I thought it may be clever and funny if all characters were played by the same 3 boys

3. The scene where the band members are playing the song, which we will cut to throughout, is set in a garage, to give the impression of the stereotypical garage band