Why do audiences choose to consume certain texts?
How do they consume texts?
What happens when they consume texts?
The Effects Model
- The consumption of media text has an effect or influence upon the audience
- It is normally considered that this effect is negative
- Audience are passive and powerless to prevent the influence
- The power lies with the message of the text
The Hypodermic Model
- Here, the messages in media texts are injected into the audiences by the powerful, syringe-like, media
- Audience is powerless to resist
- therefore the media works like a drug and the audience is drugged, addicted, doped and duped
No comments:
Post a Comment