Friday, 16 March 2012

Andrew Goodwin's Theory How to Analyse Music Videos

Thought Beats - Seeing the sound

Narrative and Performance

The Star Image

Relation of Visuals to song

- ILLUSTRATE, AMPLIFY, DISJUNCTURE

Technical Aspects of Music

Wednesday, 29 February 2012

Focus Group Findings - Analysing Similar products




In our focus group we were compared to many bands including Busted, Mcfly and Two door cinema club. As we established this as our target audience we looked at a video from one of the bands mentioned. Two Door Cinema Club - Something Good Can Work is the video that we looked at, we saw a very interesting use of colour and a lot of band shots. We used both of these aspects in our video, with the use of many colours of boxes, and we used a lot of band scene shots. As we are targeting the same sort of audience of two door cinema club, we thought it would be useful to mirror a lot of what they do to please the viewers of our video.

Friday, 24 February 2012

Audience Theory - Effects Model

- Power lies within the message of the texts
- Hypodermic needle model, messages injected into the brain
- Key evidence for effects model is from The Frankfurt School

Bobo Doll Experiment

- Controversial piece of research that apparently proved that children copied violent behavior
- Conducted 1961 by Albert Bandura


finish!!!