Focus Group Findings - Analysing Similar products

In our focus group we were compared to many bands including Busted, Mcfly and Two door cinema club. As we established this as our target audience we looked at a video from one of the bands mentioned. Two Door Cinema Club - Something Good Can Work is the video that we looked at, we saw a very interesting use of colour and a lot of band shots. We used both of these aspects in our video, with the use of many colours of boxes, and we used a lot of band scene shots. As we are targeting the same sort of audience of two door cinema club, we thought it would be useful to mirror a lot of what they do to please the viewers of our video.