Target Audience - Survey Monkey Results

These results tell us our target audience is people between the ages of 16-24 of any gender, that our target audience likes fun and energetic videos and thatour target audience enjoys indie and r'n'b music. This means we will make our video to fulfill the needs of our target audience without trying to comprimise the feelings of the song and the vibe that the band were trying to get across

 As there is 6 sides we thought 3 could be taken up by the 3 individual band members with mug shots like they are going to prison. This would be funny and show each band members individual character. We thought the back could be a track list, like in most other digipaks but there being a difference in which the 3 band member s are holding card with the track list on. We thought the front page could be the 3 of us, but with our heads on different bodies, of beasts like werewolves, i.e the midnight 'beast'. The final side we thought we could have a screenshot from our video, to tease the audience into watching our video

Digipak Ideas - Brainstorm

This is the spider diagram we made to display the brainstorm we had on our digipak.We thought we could use the cliche prisoner mug shot to display each individual band member. We thought we would have a track list on the back like in most other digipaks but with a twist as the band would be holding a board with the song list on it. We also thought of doing shots at night with beasts involve to portray the name of the band, 'the midnight beast'. We also thought of using song lyrics in the digipak.

Animatic

Justification of ideas in relation to genre and artist

We have kept to the music video genre in many ways. One way is the cinematic aspect. We are using fast editing and bright colours. This doesn't just relate to the music video genre as a whole but mirrors most indie pop music videos, which is where we drew most of our inspiration from. We are also using lip-syncing, which is a huge aspect of the music video genre, along with a band with instruments and a lead singer. Our music video relates to the artist as it has a very comedic effect. We tried to implement a lot of humour into our video, which is very much what the midnight beast like to do.

Call sheet - Filming Planning

Advert Example

This advert is very famous due to the fact it has a catchy jingle and is quite funny, no matter how cringey and touched the ideas are.