Audience Research - Our Audience

From our audience research I have gathered our audience will be both boys and girls between the ages of 14-20. We have used this in our video by using teenage characters and a very upbeat, fast paced tune.

To extend our target audience we could release a number of different advertisements, all aiming at different age groups, this means more people would watch the video and buy the album, increasing sales.

I feel the video would be shown on MTV as it is a very young persons channel, and would be shown between 6-9pm as that is when teenagers are most likely to watch the channel.

Final Use of Props

In the end we decided not to act out every part of the video as it says it but to select a few to act out. This is a list of the props we used and when we used them:

In the line "I want to play Cluedo with my bros" we used pretend pipes.

In the line "When Noah kisses Sally in the Notebook" we all had tissues and were crying

In the line "From legally blonde" two of the characters had blonde wigs on

In the line "Want to snuggle up watching Brokeback Mountain" two of the characters had cowboy hats on

In the line "I want to have cheese pepperoni" We had a character eating pizza

We had a male character wearing a wig throughout the girls scene

We used 3 mobile phones at the start f the video

In the band scene we used 2 guitars, a microphone and a xylophone

In the line "we're showing our sizes, the f***ing surprises, that yours hasn't grown" we used a cucumber, carrot and Brussel sprout

We used boxes in the band scene throughout, which had "B", "OO", "T" and "Y" on, we had 2 of each of these boxes in a variety of colours.

In the final parts of the video we used socks to stuff down the fake girls top, to act as fake breasts, these were pulled out for comedic effect.

Our Digipak ideas

An idea for the frontpage of our digipak is the 3 band members each with either a head, torso or legs of a beast, this will have midnight background to mirror the name of the band, the midnight beast. This is based on the idea of the 'Misfits' game cover. 

Filming the band scene

We filmed our band scene in the drama room of our school, the room has lighting effects which we used to great effect in our filming. We filmed from 4 different angles, one shot of the whole band, and one of each band member close up.

Ideas

I have had an idea to use boxes in the band scene of our video. Whilst we are performing the boxes will be at the side of us each with every letter 'BOOTY' on separate boxes. But after we have filmed the whole song a few times, we will move the boxes around for the chorus and cut in and out of the boxes moving, whilst we are standing still, so it looks as if the boxes are moving all around us. So I went to a stationary shop and bought 2 packets of coloured flat pack boxes and we stuck 'B' 'OO' 'T' and 'Y' onto each box. We are yet to film our band scene yet

Filming part 2

The second part of our filming took place in a boys bedroom, this part took longer as it will make up a larger part of the video, so we done 4 takes of the whole song lip synced, from 2 different angles, and also done small parts that are not lip synced which just describe what was going on at that exact moment in the song. We have tried to implement a lot of humour into our video and thought a lot about that whilst filming,  this is because the band who's song we are making a video to, the midnight beast, also try to make their videos humorous. We are also conforming to the genre as we are lip syncing the track. All filming was captured and we are currently editing the footage.

Filming part 1

We have filmed 2 parts of our video so far, the first being in a girls bedroom with three girls, well two girls and one boy dressed as a girl. We thought it would add comedic effect if two of the girl characters were played by males, poorly dressed as women, with one woman alongside them. But once in costume one of the males felt too embarrassed and was giving an awful performance, so he was released and we brought in an actual female. So the end result was one male character in what can only be described as dreadful drag and the other two girls dressed as they would to a sleepover. The part of the music video is about 3 girls that ring the 3 main male characters as a 'booty call' so we had to act flirtatious whilst on the phone. We got all of the footage and we are currently editing it.

PHOTOS