From our audience research I have gathered our audience will be both boys and girls between the ages of 14-20. We have used this in our video by using teenage characters and a very upbeat, fast paced tune.
To extend our target audience we could release a number of different advertisements, all aiming at different age groups, this means more people would watch the video and buy the album, increasing sales.
I feel the video would be shown on MTV as it is a very young persons channel, and would be shown between 6-9pm as that is when teenagers are most likely to watch the channel.
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