Tuesday, 22 November 2011
Friday, 18 November 2011
Advert Example
This advert is very famous due to the fact it has a catchy jingle and is quite funny, no matter how cringey and touched the ideas are.
Audience Theories
Why do audiences choose to consume certain texts?
How do they consume texts?
What happens when they consume texts?
The Effects Model
- The consumption of media text has an effect or influence upon the audience
- It is normally considered that this effect is negative
- Audience are passive and powerless to prevent the influence
- The power lies with the message of the text
The Hypodermic Model
- Here, the messages in media texts are injected into the audiences by the powerful, syringe-like, media
- Audience is powerless to resist
- therefore the media works like a drug and the audience is drugged, addicted, doped and duped
How do they consume texts?
What happens when they consume texts?
The Effects Model
- The consumption of media text has an effect or influence upon the audience
- It is normally considered that this effect is negative
- Audience are passive and powerless to prevent the influence
- The power lies with the message of the text
The Hypodermic Model
- Here, the messages in media texts are injected into the audiences by the powerful, syringe-like, media
- Audience is powerless to resist
- therefore the media works like a drug and the audience is drugged, addicted, doped and duped
Tuesday, 15 November 2011
Friday, 11 November 2011
Process of creating a music video
Directors need to first submit an idea of what they feel the video should look like to the bands management team. The director the chooses the best one and gives the director a budget. The director then takes control and chooses settings and ideas of what happens. Some directors will send out many ideas and get rejected many times.
My Favourite Music Video
My Favourite music Video is 'Gay Bar' by Electric Six.
The video intrigues me due to its extremely controversial nature. The video includes Abraham Lincoln in very homosexual situations and insists he is gay. This comes from a rumour that the former president of the United States was gay. This is a very controversial statement as he is one of the american heroes, as he was president during the civil war and abolished slavery. This offended many viewers but the sheer controversial nature of it appeals to me. The video also made the song huge and made electric six a well known band.
The video intrigues me due to its extremely controversial nature. The video includes Abraham Lincoln in very homosexual situations and insists he is gay. This comes from a rumour that the former president of the United States was gay. This is a very controversial statement as he is one of the american heroes, as he was president during the civil war and abolished slavery. This offended many viewers but the sheer controversial nature of it appeals to me. The video also made the song huge and made electric six a well known band.
Possibility of using green screen technology
After speaking to an ICT teacher we have found out that there is a possibility of using green screen technology. The ICT department has green paper that we will pin up in the drama room. Then we need to film a location and merge the 2 images together. We have a few ideas for the background image including London, or a huge stage.
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