What is the purpose of a music promo video?
- reitterate the meaning of the song
- advertisement
- draws attention to the song
- appeals to a visual audience
- espresses an individuals emotions
- tells a story
- markets an image
- promotes artist/album
- persuade audience to download/buy
- raise the awareness of the artist
- to make an artistic statement
- product placement
How might we measure the success criteria of music promo video?
- if it effects people or changes opinions
- word of mouth
- number of YouTube hits
- Newspaper articles/TV reports
- How many times shown on TV
- Amount of Publicity
- Downloads
- Charts
- CD sales
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